We are not restricted to following a certain training ideology or method, we put the dog's welfare (including long term welfare) above everything else. In situations where we need to use some form of aversives to change behaviour, we can competently use them with none of the risks of emotional or behavioural ‘fallout’. Every training plan is presented to the dog's owner to make an informed decision based on the costs and benefits ratio.
We are firm advocates of the LIMA (Least Intrusive, Minimally Aversive) approach to training. Our methods utilise positive reinforcement and various types of differential reinforcement and science based techniques to modify behaviour.
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​A lot of our training system is based around play and the impact games with objectives, rules and penalties can have over many dogs. Our training is fundamentally about building trust and cooperation in your dog. Play, in the way that we use it, is radically different from most other dog training professionals. Play is recognised as one of the 7 primary emotions as discovered by Jaak Panksepp (neuroscientist and psychobiologist).
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Ultimately we work with the dogs genetic makeup and formulate our training around the individual dog to achieve outstanding results.
OUR TRAINING METHODS AREÂ RADICALLY DIFFERENT

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Andy Pace
"William gave us some very practical and straight to the point techniques to change my dogs mindset around his resource guarding. His training system works!"

Confidential
"I bought a trained dog from William. The dog performs perfectly with zero faults in her training. Very impressed!"

Lucy Delaney
"I went to 3 other trainers before meeting Will in the street with his amazingly behaved dogs. I got chatting to him about dogs, as mine was at home and he told me he was a dog trainer. I told him about my dog and how she was reactive and then redirected her aggression onto me - he signed me up for a training program and my life with my dog has changed beyond anything I would have imagined. He doesn't just tell you how to train your dog he teaches you the complete science behind what you are training. He is amazing, I would recommend him to anyone!"
TESTIMONIALS

Josh Parker
"We couldn’t recommend William enough & so can our neighbours (separation anxiety). Whatever it is I’m willing to put my house on it that William can find a healthy solution for your dog."
